Kerrang creates a Brand Identity by its Masthead being modeled off broken glass this creates the image that Kerrang is about loud rock music, the artists featured are all rock music artists, they are all fairly young artists and all wear dark Gothic fashion.
NME creates a Brand Identity by using a house style of red and white this creates a more relaxed feel as opposed to Kerrang's dark bold colours. This is due to NME focusing on new bands and less aggressive music. The artists featured on NME's front cover are are range of ages some young, some middle aged, some deceased.
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